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Producing How-To Videos
Minimum Start-Up: $1,500
Average Start-Up: $5,000
Revenue: $25,000
Profits: $18,000
A Florida video-grapher produced a "How-To Wedding Planner" tape
and sod over $250,000 worth of videos in just 12 months.
Think about it: If you sell your video for $25, all you need to
do is sell around 80 videos a week or 325 videos a month to gross
$100,000 a year.
A typical "small" production can sell as much as 1,500 videos a
month, or 18,000 units a year, at $25 each.
IT'S THE TOPIC
If there is one single factor that makes or breads a How-To video
it's the choice of topic.
Another factor to consider is the length of the material. To
remain interesting, the average How-To Video must be fast-paced
and relatively short, not exceeding 45 minutes. More successful
videos are no more than 30 minutes long, as this is about the
tolerable length by which a video can effectively cover a topic
and remain interesting.
DUPLICATION COST
The length of your video also affects your publication cost.
Following is a rate structure for publication charges based on
set quantities for a factory-load VHS tape.
LENGTH 1000 2500
10-min $1.50 $1.15
20-min $2.10 $1.80
30-min $2.50 $2.00
THE SHOOT
Who's going to do the shooting? If you decide to do it yourself,
where will you get the camera? What format are you going to
shoot it in?
The average cost of renting a 3/4-inch U-Matic camera, with
wireless mics, and standard lighting equipment is around $495 a
day. A camera person with an assistant will cost an extra $250.
THE EDITING
Once you've shot all the footage you need, you edit the work,
assembling the footage in an orderly and coherent fashion that
will effectively deliver the thought.
Depending on how you shot your footage, editing can take 20 to 50
times the estimated finished length of your video. This means a
10 minute video may take 4 to 5 hours to edit, and so on.
Studio time ranges from $40 to as much as $100 an hour, depending
on the special effects you want to have available for your
editing project.
PACKAGING
Full-color printed sleeves start at around 40 cents a piece if
you order 1,000 or more. You also need face labels on your
tapes, as well as shrink wrapping for protection.
DIRECTORY OF PHOTO/VIDEO BUSINESS OPPORTUNITIES. Write to these
companies for more information on the business opportunities they have
available.
PHOTO BUSINESS CARDS
AM Marketing, 694 Center St., Chicopee, MA 01013
Color Fast Marketing Systems, 9522 Topanga Canyon Blvd., Chatsworth, CA 91311
Fotokad Inc., 7033 Canoga Ave #12, Canoga Park, CA 91303
Image Makers Unlimited, 1018 W. El Norte Pkwy #200, Escondido, CA 92026
Kustom Cards Int'l Inc., 219 Walnut Ave., Vinton, VA 24179
Photo Card Specialists Inc., 1726 Westgate Rd, Eau Claire, WI 54703
Photo Express, 3572 Hancock St., San Diego, CA 92110
Tomorrow Advertising Products, 4060 Peachtree Rd., Ste. D-328, Atlanta, GA 30319
IMAGE TRANSFER SYSTEMS
CASI, 156 Fifth Ave. #323, New York, NY 10010
Charco Enterprise, 7820 SW 188th Ave., Dunnellon, FL 32630
Colors By Simpson, 228 Midland, Poplar Bluff, MO 63901
Creative Photo Concepts Inc., 1233-164th St. SW, Ste. G-386, Lynnwood, WA 98037
Foto Fantasy Inc., 302 Winchester St., Newton, MA 02161
Glazer-Pro, 66 Marion St., Boston, MA 02128
Image-Wear Int'l Inc, 4312 N. Federal Hwy., Ft Lauderdale, FL 33308
Millford Heirloom Inc., 108 W. Main St., Milford, CT 06460
New Venture Video Imaging Systems, PO Box 834, Laurinburg, NC 28352
RMI, 14832 Venture Dr., Dallas, TX 75234
RPL Supplies Inc., 280 Midland Ave., Saddle Brook, NJ 07662
Tech Systems Inc., 66 Marion St., Boston, MA 02128
The Mug Factory, 4310 S. Semoran Blvd #590, Orlando, FL 32822
Universal Artek Inc., 4312 N. Federal Hwy, Ft Lauderdale, FL 33308
MISCELLANEOUS
Active Audio Video Comm. Svcs., 3 Chenango St #200, Buffalo, NY 14213
Group M Productions, 321 Ouachita Ave., Hot Springs, AR 71901
Hi-Shots Aerial Photography Ltd., 210-A W Main St., Salem, IL 62881
Keyscenes, 4379 Walden Cir., Lantana, FL 33463
Neil Enterprises Inc., 940 Forest Edge Dr., Vernon Hills, IL 60061
Photo Advertising Industries Inc., 262 S. Coconut Ln., Miami Beach, FL 33139
Photo Sculpture Marketing Inc., 4013 Hwy. 620 N., Austin, TX 78734
Photo Sculptures Inc., 32 Heritage Ct., Lockport, NY 14094
Photography Studio Consultants Inc., 311 Sumneytown Pike Ste. 3A, North Wales, PA 19454
Surf Foto Co., 1030 Vale View Dr., Vista, CA 92083
Underwater Video Training Centers, 650 Redwood Ave., Sacramento, CA 95815
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