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Word Processing - Vital Information
Start-up Investment
Low - $1500 (personal computer, good laser printer)
High - $165,000 (several full-time employees, 3 months salaries, equipment and rent)
Break-even time - Two to six months
Estimate of Annual Revenue and Profit
Revenue $25,000 - $400,000 (solo at low end, with twenty full-time employees at high end)
Profit (Pre-tax) - $15,000 - $200,000
The American Dream -- a Dilemma?
Most American moms and dads still have the same dreams they had a few years ago; buy a
home, provide for their children, and send the kids to college, but the price tag for
fulfilling this dream climbs higher and higher every day. Long gone are the days when the
husband went off to work in the mornings and the wife stayed home cleaning house, taking
care of the kids, and baking cookies. Very few families can live on one income and that
means that both parents have to go out and find work.
Unless... he/she can find a way to stay home and still earn a living. And that is just
what many enterprising moms and dads are choosing to do. Cottage industries are springing
up all over the country. Word processing can be one of the most lucrative of these cottage
industries. For the price of a computer, printer, software, a person with a background in
word processing can create his/her own in-home business.
One Step at a Time
Before you begin your word processing business, do your homework. Find out what is the
software program of choice in today's business community. You will want your computer
system to be compatible with your clients. Next, look at the make-up of your industrial
area, an arts community, a thriving business area? By checking out the demographics of
your area, you can make a decision regarding the type of advertising you want to use.
In the beginning, you will want to try all sorts of advertising: neighborhood newspapers
are an inexpensive way to advertise, but they usually only publish on a weekly basis and
that may not be enough to keep the clients rolling in. You can put your name on the
bulletin board at your local supermarket and pass out flyers door-to-door in large office
buildings or other business complexes. Although it may be more expensive than neighborhood
newspapers, you may want to run an ad in your local daily newspaper (in the business
services section). Church bulletins and university newspapers that sell advertising may
also be a relatively inexpensive way to go. And get your business cards printed up right
away. Don't let a client walk out the door without one or two business cards. repeat
business and word-of-mouth may well be your best advertising tool.
Whatever means you choose to employ in your advertising, do yourself a favor and track the
responses. Put a check list nest to your telephone and whenever a call comes in (whether
you get the job or not) ask the prospective client where he found out about you. It won't
take long for you to discover where your most cost-effective advertising comes from and
when you know that, you can punch it up and drop the ones that aren't doing anything for
you.
Be Prepared
One telephone call will be the only opportunity you have to sell your service. If you
hesitate when asked a price for a particular project, you'll probably lose the job so do
your homework. Call the competition, ask what they are charging. If the competition is out
of your immediate geographic area (and you are therefore not a threat to their
livelihood), you may want to be straight with them and tell them you are starting a word
processing business and ask for their input. You may be surprised to find them willing to
help out with important information.
A Potpourri of Projects
Keep in mind that there are a myriad of documents that need to be typed: business letters,
envelopes, forms, tables, screen plays, resumes, etc. It will be possible to set a basic
rate -- a flat rate for double or single spaced pages -- but don't lock yourself in over
the phone! Clients may not be accurately describing the type of work they want you to do,
so remember the words "straight text".
For example, a prospective client may call asking what you charge for 4 single spaced
pages. You answer 45.00 per page, straight text. Then when the client comes, you discover
that what he has is 4 pages of extremely complicated tables -- definitely NOT STRAIGHT
TEXT. By not making firm pricing commitments over the phone, you will have the flexibility
to up the ante when a client brings you something other than what you were expecting.
Don't forget that many people don't know the difference between a single or doubled spaced
pages. To some clients, a resume may be a single spaced page, but it takes a lot longer to
type than a business letter and you will want to charge more for resumes. You will want to
establish an hourly rate for tables, transcription and other more time-consuming jobs.
Your pricing will change as you become more familiar with what your clients demand.. You
may find yourself doing a lot of list maintenance and merge letters or you may be doing
work primarily for doctors, or attorneys. Have a good basis for your pricing but be
flexible.
Control Your Growth
As the demand for your services grows, you will have to make a number of difficult
decisions.. Do you want to move out of your home and into an office? Do you have the work
to warrant hiring a part or full-time employees or use subcontractors? there's an upside
and downside to each of these options. If you opt to open an outside office, you lose the
convenience of working at home.
But staying in the home has it's own set of headaches. How convenient is your location for
your clients? Is there plenty of parking? Where do you put your new employees as you grow?
Do you have the capital to provide the additional equipment for the employee’s use?
And are you ready to be less available to the occasional client showing up on your
doorstep after hours, on weekends, or even on a holiday? When you have an office at home,
you may find yourself having a difficult time getting away from your work. You hear the
telephone ring after hours, and if you're short of work, you may want to take the call
even if it's midnight.
An office outside the home will allow you to separate your work from your home-life, but
means you aren't available when the kids come home from school, you have to commute to the
office, and you will not have the flexibility to work at odd hours to finish outside a
project that is coming due. Also, setting up an office outside the home will increase your
overhead dramatically. One option that a number of word processor have taken is
office-sharing, bartering typing services for office space. This will take a number of
hours from your week but it will provide you with office space without a heavy
cash-outlay. If you can find someone in need of list clerical assistance and room to
share, this might be an efficient economical way to go.
You may decide to stay at home and expand your business by using subcontractors. There are
a lot of word processors who own their own computers who prefer to work strictly on a
part-time basis, in their own homes.. they could be glad to take your excess work load on
an as-needed basis.. As long as you can find an abundance of subcontractors, this may be
the ideal way for you to increase your business. Using subcontractors eliminates the need
to pay benefits and taxes, it keeps your overhead costs down, and essentially you will be
garnering a profit from each page the subcontractor types.
As with you are with any employee, you will want to be extremely vigilant as to the
quality of work your subcontractor does and how reliably he/she meets the deadlines you
set. Nothing will ruin your business quicker than not meeting your deadlines. And this
business tends to be one where your clients need their work back "yesterday".
Don't Rest on Your Laurels
When you are typing your fingers to the bone and can't see over the stack of work in your
in-basket, you will not be thinking about where your next job is coming from. Don't forget
that eventually that stack of work is going to get done, and you may find yourself,
twiddling your thumbs instead of using them to hit the spacebar. You should always
continue to market. Don't stop advertising. You may find you need to allow yourself more
time to get the work done, but let the prospective client decide if your turnaround time
isn't fast enough for him/her. Keep your name out there, that's how you'll get a firm
foundation laid for your business.
It's Not Always Easy
The turnover ratio in the word processing business is extremely high. Too many word
processors think that owning a computer and knowing how to type is all it takes. Not so!
Probably the primary characteristic found amongst successful word processors is a strong
work ethic, flexibility and perseverance.
You may find that in order to get a good job, you will have to work 14 straight days and
put in 16 hour days. The next week, you may not have enough work to stay busy for 4 hours
a day. It's a make it while you've got it business, very seasonal, and very unpredictable.
After you've been in business for a while, you'll be able to predict the really busy times
(i.e., the end of the semester if you're near a college); and the really slow times (i.e.,
the week between Christmas and New Years).
In addition to doing the work involved, supervising subcontractors and continuing to
market, it will be necessary to spend a certain amount of time keeping up with new
innovations in the computer and software fields. If the fellow next door has a beautiful
new laser printer and the most up-to-date software and you're still using the prior year's
system, you may find yourself being passed over for the high-profit jobs. The computer and
software industries are constantly upgrading their products and you'll have to keep up or
risk being left behind.
The Wave of the Future
As business people, writers, and others become more familiar with the services provided by
independent word processors, the demand for these services is bound to grow. This type of
service is ideal for the small business person's use. Instead of hiring a part-time
secretary and having to pay the attendant benefits and taxes, a small business person can
utilize the services of an independent word processor and thus keep down their overhead.
Larger organizations save big dollars also by farming their work out instead of using
temporary employment agencies. Unless the project cannot be taken off the organization's
premises, When they have an overflow of work. By using an independent, the organization
gets the work done but doesn't have to pay for the additional equipment, benefits and the
fees charged by temporary placement agencies.
Although students aren't the cash cows they used to be, there is still work to be had in
that area, especially at the end of the semester. Many students now have their own
computers (they used to get typewriters for graduation presents, now they get computers),
so during the semester they will do their own typing. Your best bet among students are
either the professionals, going to school part time, who don't have time to type their own
papers, and that rare student who doesn't type.
Be creative. Perhaps you will want to offer comprehensive clerical support services to
your clients in addition to word processing: do their mailings, keep their client lists up
to date, or even do some light bookkeeping or accounting. If you feel comfortable writing,
perhaps you can write resumes for your clients or do other free lance writing as the need
arises. Don't limit yourself, be flexible and you'll find yourself branching out, perhaps
in spite of yourself.
For additional information helpful in setting up your new business, information about
licenses, permits, the legal structure of your business, taxes, insurance and much more
refer to the
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