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How To Make Up From Cash Generating MLM Leads
By Selling Moneymaking Reports By Mail
This report, " How To Make Up Front Cash Generating MLM leads
By
Selling Moneymaking Reports By Mail!" is one of 15 reports contained in our set of
reports titled, "How To Build A Lean, Mean MLM MACNINE...By Mail!" If you have
not ordered the complete reprintable set, I urge you to do so immediately, so you can take
full advantage of this program.
As explained in our report, "How To Build A Massive Moneymaking
MLM Machine By Mail...On A Shoe String Budget At Home!" the most important objective
in running a mailorder business is to develop your customer base. You can then generate
repeat business from your customers. Selling reports may be one of the easiest and fastest
ways to do this.
WHY SELL REPORTS
BY MAIL?
Selling reports by mail is one of the safest and most profitable ways
to start and operate your own mailorder business. They are easy to promote and you can
generate repeat business by including other sales literature when you send out the reports
to your customer. The literature goes postage free since it is being sent with the report.
That way, you can develop a solid customer base that buys over and over from you. If you
are promoting a MLM program, the MLM MACHINE series will automatically generate leads for
you! There are many advantages in selling reports by mail, and a few of them include:
1. THEY HAVE A HIGH PROFIT!
When you sell reports, you are selling information. Valuable information! The person that
buys these reports will place value on the information that he is getting. If he pays
$2.00 for a 2 or 4 page report, he is not thinking how much it is costing you to reproduce
it. Instead, he is looking at the value of information that he is getting. Therefore, if
you can print or copy a 4 page report for 10 to 20 cents, and you sell it for $2.00, your
profit margin is 10 to 20 times your cost!
In the mailorder business, you need to have a high profit margin on your orders to pay for
your advertising and mailing costs. You should be selling your products for al least 3
times your cost. Five times is better, and 10 times is excellent. Therefore, selling
reports can be a good core business.
2. EASY TO PROMOTE
Since you can sell reports on just about any subject, you can generate interest from a
wide range of people. As you will see later in this report, you can use just about any
mailorder method available to you to effectively promote and sell reports.
3. LOW UP FRONT COST
There are actually hundreds of reprintable reports available that you can buy and then
reproduce them yourself. In these cases, you become the publisher! Your cost is minimal to
buy these reports, and your reproduction costs are pennies.
4. LITTLE INVENTORY REQUIRED
Since you can reproduce reports as you sell them, there is no need to buy or reproduce
quantities of these reports and store them. Again, your initial cost to get started is
minimal.
5. GROW AT YOUR OWN RATE
You can start a business selling reports literally on a shoe string budget. As your
business gets bigger, you can add more reports to your offering. You also may want to sell
books by mail.
6. SHIPPING COSTS ARE MINIMAL
Since you are selling "ink on paper", you can general mail a $2.00 report with a
simple envelope and one stamp. It doesn't get mush simpler!
7. EASY TO GET REPEAT BUSINESS
When you fill an order, you can easily include a circular offering other reports. Since
many reprintable reports are offered in a set that sell for $10 or $20, your repeat
business can be quite substantial.
8. GOOD WAY TO GENERATE MLM LEADS
If you are participating in MLM programs(s), you know that generating good qualified leads
is the life line of your business. Since you can sell moneymaking type reports, the people
who buy from you are excellent candidates for your MLM programs as well. By promoting
reports, you can easily generate 100's to even 1,000's of leads per month!
9. SELL YOUR NAME LIST
If you are serious about starting and operating a mailorder business, you will want to
rent or sell the names of people who write to you. If you say, generate 10,000 names, you
can earn a nice side income. Name lists generally are rented for $30 to $70 a 1,000. If
you rent your 10,000 list, say 20 times a year for $50, your income for 10,000 names would
be 10x20x$50 = $10,000. Not a bad side income!
10. PERFECTLY INTEGRATED WITH CROSS POLINATION TECHNIQUES
A lastly, if you are selling the MLM MACHINE set of reports, you will agree that you have
a solid coherent plan to quickly expand your highly profitable business by starting with
reprintable reports. Refer to report, "How To Use Amazing CROSS POLLINATION Methods
To Earn Up Front Cash While Building An Explosive, Infinitely Deep Downline!"
HOW TO SELL
REPORTS BY MAIL
Now that we have covered why you should sell reports by mail, let's now
show you exactly how to do it. You can sell either single reports or a set of reports, and
the method varies slightly for each approach.
1. USE TINY CLASSIFIED ADS TO GENERATE LEADS
Did you ever notice those tiny classified ads in the back of nationally
distributed magazines? Did you ever wonder what was really being sold? Almost always,
these are mailorder dealers selling either books or reports! Most of these ads sound
exciting and you can normally send for FREE details! If the mailorder dealer is selling a
book, you will normally get a cover letter, a brochure, a return envelope and an order
form. To break even, or to make a little, the mailorder dealer must be selling a book or
service that will sell between $10 and $30.
You can use this same approach to sell a SET of reports. The MLM
MACHINE set of reports is very good for this. You simply place an ad in one or more
magazines that says something like this, "Sell Moneymaking Reports By Mail!"
FREE details! Your Name, Address. The cost of generating this kind of lead will vary from
magazine to magazine, and how well you write your ad. But for a rough rule of thumb, you
can expect the lead cost to be from 20 cents to $11.00. About 50 cents is the norm. In
other words, if you place an ad for $100, you probably can expect to get 100/.5 = 200
leads.
Refer to our report, "Where To Place Tiny, Inexpensive Classified
Ads That Pull Like Crazy! Over 100 National Magazines With Cost/Circulation Ration!"
If you are going to advertise in national magazines, you want to get the maximum
circulation for each dollar you spend. This report lists the best magazines with their
cost versus circulation! Therefore, you can see immediately which magazines offer the best
value.
Be aware of the economics of promoting your reports in this fashion.
You not only have the cost of advertising, but you have the cost of printing your
literature and sending it out to your leads. It works something like this. Let's say you
spend $100 for ads and let's assume your cost is $.50 for each lead. That means you will
get 200 leads - right? Let's assume that you include a one page cover letter, a one page
brochure (circular on the MLM MACHINE), a return envelope, plus your mailing envelope.
That will cost you about 10 cents worth of printing. Add $.32 for a postage stamp. Now
your total promotional cost is $.50 + $.10 + $.32 = $.92 for each lead that you generate.
Your total cost so far is $.92 x 200 leads =
$184. If you make about $22 for each order you get, you will have to sell $184/$22 = 8 or
about 8 sets of reports to break even. That's 8/200 = 4.0% closure rate. That can be done.
Most mailorder dealers will shoot for 8 to 15% closure rate. If you get 8%, you will have
more than double your money!
And don't forget the repeat business! When you sell the MLM MACHINE
package, you are automatically advertising your other services. In that regard, you may
choose to include more circulars or details on your other offers. A personal letter of
thanks will go along way in generating repeat business!
2. USE CLASSISFIED ADS TO SELL DIRECTLY!
If you have a product or service that sells for less than $4 or $5, you
can sell this directly by using a classified ad. The higher the price, the fewer orders
that you can generally expect to get. A $2 price tag has proven over the years to be
generally the best. Therefore, you can advertise any of the reprintable reports and sell
them directly for $2! As with all mailorder offerings, you will want to test and retest to
see what works best for you.
The "Flagship" offering in the MLM MACHINE set of reports is
the report, "How To Make Money With Postcards...65 Easy Postage FREE Moneymaking
Methods Revealed!" Making money by mailing out postcards and circulating mini-flyers
are easy and anyone can immediately see that they can do it in their spare time. Did you
ever see ads that offer big money for stuffing envelopes? They must pull a lot of leads
since there are several companies advertising it. And they have been doing it for years.
People like things that are easy and simple to do. That's why the postcard offering is
good. It also makes good business sense. The postcard report and Wealth Builder's Program
reports explain the program and basics of MLM. Include a copy of the MLM MACHINE circular
in the order and you have an excellent chance to sell the MLM MACHINE reports at $25.00.
To use this method, just place an ad like this in your selected magazine(s),
How To Make Money With Postcards
65 Postage FREE ways Revealed!
$2.00; Your Name, Address.
If you use classified ads, you can use the wording we have suggested,
or you can write your own. You can buy many books on the subject. In fact, you can buy
many at discount prices through our #2 recommended MLM program. See our report #10.
3. SELL DIRECTLLY THROUGH 1" SPACE ADVERTISING
There are 100's of small mailorder type publications that you can get
your ad inserted for $10 or less. Many will run your ad for $1 or $2! This is an exciting
way to start since you can promote any of the reports contained in the MLM MACHINE. Also,
you will get proofing copies of all the publications that will show you what offers the
other mailorder dealers are promoting. You can then write to the other 100's of people
that advertise and offer your reports. If you like, just send them a postcard!
If you have used the classified approach described above, and you have
found magazines that are really working well for you, now is the time to consider a
11" space ad!
These magazines circulate to 100,000's of people'! Just think how many orders you might
get!
4. USE THE POSTCARD OR MINI-FLYER AS SPACE ADVERTISING
The postcard copy is designed so it also can be used for space
advertising. That is, it can be used for a space ad that is 3"x 2" columns. As
you will see in the small mailorder magazines, there are 100's of 1" ads, so your
large postcard ad will stand out. Everyone getting the publication will see your ad.
5. USE FULL PAGE ADVERTISING
If you can afford it, the circular on the MLM MACHINE can be used as a
full page advertisement. I recommend using the mailorder type publications for this.
Depending on the publication, you can expect to pay $50 to $1,000 per page. But you will
instantly get orders for the entire MLM MACHINE PACKAGE. This is the primary method that
this program was initially promoted. If you place a full page advertisement, you can be
sure that anyone reading the publication WILL see your advertisement. If you spend about
$200 on a publication that is circulated to about 10,000 people, our cost per person is
only 2 cents! Can you think of any quicker more cost effective way to get your message out
to thousands of people?
6. USE PRINT & MAIL SERVICES
There are dozens if not 100's of companies that will print and mail
your circulars for pennies each! These companies are generally all printers who offer
"BIG MAILS." Here is how that works. These companies will advertise offering
"BIG MAILS" that are full of offers that sell for $1 or $2. When you send your
$2 to them, they will send to you, by bulk mail, various circulars from their customers,
adsheets and offers of their own. That way, they make a few bucks for selling the BIG MAIL
package, and make money for charging people like you for sending out their circulars.
Since you can have 1,000 circulars printed and mailed for only $20 to $50, this is a quick
and easy way to get started.
If you are interested in using Print & Mail services, you will find
a listing of these companies in our report, "Directory Of Mailorder Services and
Supplies."
7. USE PERSONAL POSTCARD MAILINGS
Mail To Your Warm Inner Circle! This is probably the easiest, fastest
and most effective way to sponsor new people. Sit down and make a listing of all the
people that you know that you think might be interested in this program. There are
estimates that the typical person knows about 800 other people!
We all have a few personal friends and associates that might be
interested in this program. Write a little personal note on the front side of the postcard
that says something like this, "John, I thought you might be interested in this. It's
a great program!." Your name. You are NOT imposing on your friends when you do this.
You are simply inviting them to respond back to you if they are interested. A personal
mailing like this will out pull anything else that you can do. There is just nothing like
getting a personal note from a friend! If he is interested, he can order the report or
call you and talk to you about it. After all, if you can earn serious money in this
prograam, wouldn't you expect your friends to let you know about this kind of opportunity?
I bet you would! This technique works!
8. CIRCULATE POSTCARDS & MINI-FLYERS LOCALLY POSTAGE FREE!
Now this has got to be one of the quickest most cost effective ways to
get started. If you don't agree, read and study our report, "How To Make Money With
Postcards...65 Easy Postage FREE Moneymaking Methods Revealed!" If you like, you can
even make "mini" circulars of the postcards to keep your costs down even lower.
MORE WAYS TO CONDIDER!
Use Card Packs. Did you ever receive a stack of postcards in the mail
that has all kinds of offers? If you contact a local ad agency in your area, he will be
glad to explain these offers to you. However, be aware that although they will send this
card pack to 100,000 or more people, it will cost you one or more thousand dollars for
this service.
Send out news releases. All mailorder dealers will attempt to get free
publicity by sending out news releases to 100's of magazines and newspapers. If you can
get a few local news releases, this would be great!
Get Free Reviews. There are hundreds of free lance writers that write
columns for many different magazines and newspapers. If you send a letter and a copy of
this plan for their review, you may get a free mention in their writings. You also may
sponsor him in your MLM program(s) and he has many contacts!
Write Your Own Newsletter. There are 1'000's of newsletters now being
published on every conceivable subject. Again, if you have a flair for writing, this is an
excellent way to earn a nice income while getting free publicity.
Publish your own adsheet. Hundreds of small mail order dealers publish
a small 1 to 4 page adsheet. In it, they sell advertisements to others and also promote
their own products and services. If this is done correctly, you make money by selling
advertising and your ads are then essentially free.
Sell Books By Mail. This is an excellent way to start a mailorder
business. There are hundreds of publishers and book dealerships available that will sell
you their books at deep discounts. You essentially advertise by classified advertising and
sell your books at a nice profit. You can then offer this promotion to them as well.
Use All Profit Ads. Many mailorder firms offer small space ads that
advertise products or services that can be purchased for a few dollars. If you purchase
one of these, you can resell this product and service and keep all the money. You simply
send your order to the prime source and he fills the order free. The reason he is doing
this is so he can build up his customer base.
Become A "Big Mail" Dealer. If you look at mailorder
publications, you will find 100's of dealers who offer a Big Mail. You send in a buck or
two and they will send to you a big fat package of all kinds of offers. They make a buck
or two up front, and then have a chance to sell something else. You can do this too if you
like and of course offer this plan as well.
Make Money With Circulars. Many books and mailorder dealerships are
sold and advertised by an 8 1/2"x 11" page circular. The profit that you earn is
normally at least 50%, so you can generally earn $5 to $10 promoting these. A good deal
and you get to promote this program free.
Sell to Catalog Houses! There are over 10,000 companies that sell their
products via their own catalogs. Normally, they have thousands of customers. They are
always looking for high profit products that they can include. If you can get just one of
these to include your offering, just imagine how many people you could sponsor!
Get Listed In Directories! There are thousands of directories! Do a
little research at your library and you will find various directories for just about any
subject listed. Write to these publishers and offer your services. If you can get listed
with these publishers, you will get leads month after month!
Mail To Mailorder Dealers. If you want to promote this program by mail,
get your hands on as many mailorder publications as you can. The easiest way is to write
to a few of the mailorder publishers listed in our report, "Where To Place Your
1" Advertisement For Less Than $5.00...Over 250 Mailorder Publications Sorted By
Cost/Circulation Ratio!" and ask for literature of offers. If you send a Self
Addressed & Stamped Envelope (S.A.S.E), or a buck or two for their offers, you will be
flooded with offers. You also will be put on multiple mailing lists that other mailorder
dealers use. When this happens, return your postcard with a personal note. These people
are active mailorder dealers! If you can sponsor just a few of them, they will sponsor
many for you!
SUMMARY
If you have read this far, I have to believe that you can see how easy
it is to make money selling reports by mail. Can't you? And can you also see how easy it
is to generate MLM leads this way? I'll bet you can. Don't you? If you agree, take a
little time and review the selection of reprintable reports that are offered in our
report, "Catalog of Quality Reprintable Reports!" You will find that most of
these are offered to you in a set of reports. Each set is advertised by one circular to
keep your advertising costs down. You will notice that to receive some of these circulars,
you will need to send a S.A.S.E. (Self Addressed Stamped Envelope) with a loose stamp to
get this information. That way, the person that is sending to you this money is at least
getting his postage and handling costs. That's how it will work for you when you place
your name on these advertisements instead of ours. We want you to make money up front. Now
go through and order a few, or send off for the literature. Its easy and fun! And you get
to earn a whole lot of money!
TO YOUR SUCCESS!
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