|
Back To Mail Order Index
Back To Main Index
Mail Order How-To's
Listing names of Big Mail Requestors, and sending out packages of
Big Mail is an easy way to get your start in the business of selling by mail.
There are a number of mail order operators pulling in an easy, extra
thousand dollars a month, by what you'd hardly call work - doing nothing more than
receiving money for advertising a list of people's names interested in receiving Big
Mails, and sending out envelopes stuffed to overflowing with Big Mail.
Regardless of where you live - you age - teenager or senior citizen -
man or woman - there is no reason you can't do the same - pull in extra thousand dollars a
month, with the same idea.
Getting started is not as easy as turning on a water tap, but then your
initial investment will amount to practically nothing - and the requirements upon your
time should not amount to more than a few hours a week
First, let's define the market - Who wants Big Mails, and why they want
it... Big Mails are wanted or should be wanted, by just about every person in business,
especially those involved in selling a product via the mails, in order to keep himself
abreast of who's doing what, how they're doing it, the new offers being made and the
newcomers to the business. The reasoning is because of the time and postage saved by
automatically receiving all of this information, as opposed to writing and mailing letters
to each individual offer you see that arouses your interest, not to mention the time saved
in searching through all the different publications to discover these things. Some people
- the dreamers and the lonely - like to receive Big Mails simply for the sake of having
mail delivered to them every day. There's no sure way of determining which of your Big
Mail Requestors these people are - so you just forget about it, and send your Big Mails to
everybody on your list. Besides, the actual number of people in this category are fewer
than you might suspect.
Now, let's define what's inside a Big Mail Package you or your buyers -
Big Mail Requestors - will be receiving in the mail... Generally, you'll find at least
one, but usually several publications: ad sheets, tabloid mail order newspapers, and an
occasional newsletter. The rest is almost always a collection of various product
advertising circulars. At least two of these circulars will be from the person sending the
package to you in the first place.
Many, if not most of the beginners in this business, first get their
name listed as a Big Mail Requestor, on as many Big Mails Wanted lists as possible. They
even save the mail they receive, and once a week, every other week, or once a month, they
stuff their accumulated Big Mail into individual envelopes and send it to the names on
their lists of people who have paid to be listed as Big Mail Requestors.
Don't forget - All Big Mail suppliers always include at least a couple
of two-sided circulars of their own. These are usually Commission Circulars - product
advertising circulars, sometimes provided by a prime source or distributor with a blank
space on the reply coupon for the dealer doing mailing to rubber stamp his business name
and address. More often than not, the distributor furnished the dealer with "camera
ready" copies of circulars to use. The dealer takes these C/R's to a quick print
shop, and has several thousand copies made up with his business name and address imprinted
on each circular.
Every time you send out a package of Big Mail, always include two
advertising circulars of your own - circulars that may interest the recipient and cause
him or her to send to you for the product or service offered.
These can be commission - dropship - products, or products that you
have devised, produced and are selling.
Incidentally, the best way to go with commission circulars is to ask
for or get a camera-ready copy of the original, and have a large quantity of them printed
locally with your name in place of the supplier. This will save you hours of very boring
work entailed in rubber-stamping your name on several thousand circulars. If for whatever
reason it's too expensive to get your circulars printed locally, then check around for a
printer who does business by mail, and will make your circulars for you with your name and
address on the ordering coupon. Also, it will almost always pay for you to have the
printer fold your circulars for you before he ships them to you - he can do it all in
about an hour, while it could take you a couple of days to a week or longer to fold 5,000
circulars yourself.
You can include as many product circulars in your package of Big Mail
as you want, but It's been proven time and time again that three very good - outstanding -
circulars, all related to the same idea, bring back more responses than an envelope
overflowing with circulars. What I'm saying is that a circular inviting the recipient to
send for Book #317, "How to Make Money Writing & Selling Simple
Information," plus a circular on Book #365, "$50,000 a Year from Mail Order
Ads," will pull far more inquiries than 10 or 12 different circulars inviting the
recipient to send for a mixture of related items.
The reason is quite simple - After about 3 circulars, you begin to
overwhelm the recipient with opportunities. In reality, he'd like all of the books you are
offering, but he only wants to spend so much and therefore, he's faced with a decision of
which ones to send for - and more often than not, he ends up not sending for any of them.
Including a mini-catalog listing of your offerings if quite different,
and generally acceptable to most people receiving big mail packages, or product
advertising in the mail. Generally, this is regarded as not so much loose paper and
something they can hang onto for awhile and maybe order from, much the same as they order
from a Wards or JC Penny catalog.
When you've got your name listed on a number of
lists as a Big Mail Requestor, and after you've got a steady supply of this kind of mail
coming to you, start placing ads of your own in some of the larger circulation ad sheets
and other mail order publications as a Big Mail Supplier. For ideas on ads to use, glance
through any mail order publication and come up with one you think will bring the most
replies in.
Now you're on your way with the basic plan and "know-how" for
a fast start as a Big Mail Supplier.
In order to expand your big mail operations into a real money-making
business, compile a list of magazines, newsletters, mail order tabloids and ad sheets.
Then draft a letter to these publishers, advising them that you can
supply them with several hundred prospective subscribers each month. Explain that your
prospects come from responses to national advertising, which you run at no cost to them,
the publishers: Go on to explain that your national advertising offers Free Trial
Subscriptions to the nation's leading money-making publications, and that you feel your
list will be incomplete without his publication...
Sweeten the pot further by detailing how you'll be sending the names
and addresses of these fresh prospects on peel 'n stick labels - that these mailing lists
will belong to him on receipt - and that you encourage him to copy them for follow up
mailings...
You charge each of these publishers $100 a year for this service, and
even when you have 100-150 signed, keep looking for and attempting to sign more
publishers. Don't ever stop soliciting publishers, and go after the biggest as well as the
very smallest of them With a number of accounts signed and paid, you
place an ad such as the following, in several national publications:
FILL YOUR MAILBOX WITH OPPORTUNITY!
World's leading Money-Making publications!
Free trial subscriptions! $2 for processing to:
(Your name & address).
When the responses to your ads come in, type the names and addresses
onto "master" sheets or put them into your computer systems as respondents to
your advertising. Sometime around the 15th of each month, copy your masters onto the
number of customer sheets of labels you need, and send them out. You bank the money from
your advertising respondents.
One hundred publishers times $100 each means $10,000 per year... A
minimum of 200 respondents to your advertising each month means another $4,800 per year
And then, by contracting with a reputable list broker such as Group One Communications,
2321 NE Dixie Hwy, Jensen Beach, FL 33457 - to handle the rental of the "HOT"
names you accumulate each month, you should be able to double or triple these figures...
And $30,000 income your first year in the Big Mail business is nothing to "cry
about" at all!!!
Meanwhile you've got all these new prospects, to whom you can send your
own sales materials You can also expand your services and become a subscription agency, a
publications distributor, or even a mail order publications Advertising Agency...
You could compile, publish and sell directories of newsletters,
tabloids and ad sheets... Directories of Mail Order Associations... Mailing lists of
people wanting Big Mails... or mailing lists of people wanting Commission Circulars.
Back To
Mail Order Index Back To Main Index |
|