|
Back To Mail Order Index
Back To Main Index
Mail Order Guide
Selling products and/or services through the mail is one of the
fastest growing "methods of doing business" in the world today. It's estimated
that sales for 1994 will top the 100 billion dollar mark!
Millions of people from all walks of life, and in all parts of the
world are "into" mail order, with more coming in every day. Some of them are
grossing in the millions, others are chalking up sales figures of several hundred per
month, and there are others who only give it a quick try, make a few dollars and drop out.
Mail order selling appeals to almost everybody with a desire to get
rich. Generally, it doesn't require complicated equipment, a lot of start-up capital, or
an expensive office. Mail order is a kind of business that can be run by anyone from the
comforts of his or her own home. About all that's required for success
in mail order selling is an understanding of what you're doing - it's not a game or a kind
of thing you want to just give a quick try. It's a way of doing business, and requires a
good understanding of what people buy, why they buy, and an operational plan that will
lead you to success.
In order to make it big in mail order, you must understand that it's a
selling business. Thus, you've got to decide on what you want to sell - who your buyers
will be - and know why they buy - and the, program your selling efforts in such a way that
these people will buy from you.
The best, and the easiest selling product or service - because it has
the greatest appeal to the most number of people - is information that "gives people
knowledge or instructions" that will enable them to get rich. The bottom line is
simply that everybody in the world wants to know how they can get rich - without putting
forth too much of an investment in either money, time or effort.
So, the first thing that you should do is some marketing research: Look
in all the publications running mail order advertisements and opportunities - get a good
understanding of what they are doing - how they are doing it and then formulate a business
plan of your own that will allow you to duplicate what they're doing.
With get rich information or instructions - and knowing that to make
the really big money you have to be the author or a prime distributor - there are two ways
to go. You can become the author with all the involved headaches and demands upon your
time, or you can buy the reproduction rights and re-sell or distribute them as your own.
As the author, you'll have to do the research, the writing, the
printing, advertising, and order fulfillment.
As a prime distributor, you can pay a one-time fee for the
reproductions rights - then spend your time and money on selling efforts. You still have
to handle the printing, the advertising, and order fulfillment - but you have the
advantage of "choosing and picking" only what you fell will make money for you.
With most writers, only about 10% of what they spend hours, weeks, even months researching
and writing, ever sells for them. Writers are just not geared to the profitable marketing
of their materials.
Your initial marketing research should give you a good idea of what is
selling - what the people are buying - and which titles of any particular author you want
to promote, and sell for your own profits.
The next thing is to look through all the publications you can find
that carry mail order ads - those that run issue after issue - but not those run as
fillers by the publisher - are usually the ones that are making money for the people
selling them.
Decide which kind of program you want to run, and how you want to make
money. The best ad to run is one that offers a free report relative to a money making
plan. You ad might read: FREE REPORT! Secret Steps to Multi-Level Marketing Riches. Send
SASE to (your name and address).
In reply to each of the responses you get to this ad, you send them a
one page report that briefly explains your multi-level secrets, with an invitation at the
bottom for those really interested in multi-level marketing, to send in another $5 or $20
for your complete multi-level marketing "how-to" manual. You can then fill up
their SASE with other offers, such as the availability of mailing lists for rent, a
multi-level program of your own, and a listing of other business success reports you're
offering.
At the same time, you compile the names and addresses of all the people
sending for either your free report or their own materials, and you have the beginnings of
a mailing list of your own that you can rent out over and over again at huge profits to
yourself.
Clip the stamps off the envelopes as you receive them, and save them in
an old shoe box. When you have a box full, you can sell them to any number of stamp
collectors, and pocket an easy $10 to $15.
Save all the envelopes with return addresses, and when you've
accumulated a thousand or two of these, you can send them in to list compilers and pocket
another $50 to $100.
The other way of advertising is the offering of your report or book for
sales from the ad. Such an ad would read about like this: SECRET STEPS TO MULTI-LEVEL
RICHES! Dynamic new report shows you the easy way! Send $3 to (your name and address).
It's very difficult to sell anything directly from a classified ad
because there just isn't space enough in which to do a complete job of selling. Thus, if
you do try to sell from a classified ad, be sure to keep your selling price no more than
$1.
A $1 item should pull well with a classified ad - a $5 item will take
at least a one inch display ad - a $20 item will take a well-written full page ad, and
anything more than $20 will require a professional written sales letter.
When you're just getting started in mail order selling, stick to small
classified ads - test the pulling power of your ad, and your product, as well as the
publication your ad runs in.
Analyze and practice rewriting some of the ads other people are running
- experiment, and run a few ads in only one or two publications - and then build upon your
success. In other words, if your first ad costs you $30, and you take in $90 - take that
$90 and run the same ad again, not only in the same publication, but in a couple of other
publications as well. Use your profits to expand the exposure of your offer - let as many
people as possible see it.
It's important to note that you cannot expect to "live off"
the income from your beginning business efforts. You have to have "other" money
to pay your lights, water, and gas bills.
Mail order success is build upon the wise investment of your
advertising dollars. Take $100 and run a classified ad for your reports in one of the big,
national publications. Figuring that from that first $100, you take in $300, run the same
ad again in that publication, and at the same time, in two other publications. Thus, your
real profits should triple - and if you keep on reinvesting your profits in additional
advertising exposure - conceivably within six months or less, you should be hauling in
several thousand dollars per month in profits.
Back To
Mail Order Index Back To Main Index |
|